37 roles. Pick yours.
Every role has a target fluency tier, a scope band, what good looks like in five domains, common gaps and a 90-day plan.
Work with AI
Most people. AI changes the daily work of every function. 17 roles.
MarketerS1–S4 · F3 Integrator · usage highMarketers plan, create and measure campaigns that win and keep customers.Writer and content creatorS1–S3 · F3 Integrator · usage highWriters and creators research, draft and publish words, scripts and media for an audience.Sales professionalS1–S3 · F2 Practitioner · usage highSales professionals find, qualify and close customers and keep accounts growing.Customer service agentS1–S2 · F2 Practitioner · usage mediumCustomer service agents solve problems for customers by chat, phone and email.Office administratorS1–S3 · F2 Practitioner · usage mediumOffice administrators keep schedules, documents, records and requests moving.AccountantS1–S4 · F2 Practitioner · usage mediumAccountants record, report and advise on money with accuracy and accountability.HR professionalS1–S4 · F2 Practitioner · usage mediumHR professionals hire, develop and support people and keep the employer fair and compliant.TeacherS1–S3 · F3 Integrator · usage highTeachers plan lessons, teach, assess and support learners.NurseS1–S3 · F2 Practitioner · usage mediumNurses assess, care for and advocate for patients.DoctorS2–S4 · F2 Practitioner · usage mediumDoctors diagnose, treat and take responsibility for patient outcomes.LawyerS2–S4 · F2 Practitioner · usage lowLawyers advise clients, draft documents and represent them in disputes and deals.ResearcherS1–S4 · F3 Integrator · usage mediumResearchers ask questions, gather evidence and publish findings others rely on.DesignerS1–S3 · F3 Integrator · usage highDesigners shape how products, brands and spaces look and work.EngineerS1–S4 · F2 Practitioner · usage mediumEngineers design, build and maintain physical systems, from structures to machines.Small business ownerS3–S5 · F3 Integrator · usage mediumSmall business owners run every part of the business, often with a tiny team.Hospitality workerS1–S2 · F1 Explorer · usage lowHospitality workers serve guests in hotels, restaurants and venues.Logistics workerS1–S2 · F1 Explorer · usage lowLogistics workers move goods through warehouses, fleets and delivery networks.
Lead AI
People who decide how teams and organisations use AI. 9 roles.
Team managerS3–S4 · F3 Integrator · usage mediumTeam managers set direction, assign work and develop people.Operations managerS3–S4 · F3 Integrator · usage mediumOperations managers run processes, resources and service levels.AI transformation leadS4–S5 · F4 Driver · usage mediumAI transformation leads turn AI from pilots into new ways of working across an organisation.Chief AI officerS5 · F4 Driver · usage mediumA chief AI officer sets AI strategy, governance and accountability for the whole organisation.AI product managerS2–S4 · F4 Driver · usage mediumAI product managers decide what AI features to build, for whom and why.AI programme managerS3–S4 · F3 Integrator · usage mediumAI programme managers deliver multiple AI projects to time, budget and agreed controls.AI governance and risk leadS3–S5 · F3 Integrator · usage mediumAI governance and risk leads set the rules, controls and oversight for how an organisation uses AI.Learning and capability leadS3–S5 · F4 Driver · usage highLearning and capability leads build the skills an organisation needs.AI advisorS3–S5 · F4 Driver · usage mediumAI advisors help organisations decide where and how to use AI.
Build AI
Specialists who build, run and secure AI systems. 11 roles.
Software developer and engineerS1–S4 · F4 Driver · usage very highSoftware developers design, build and maintain software.AI engineerS1–S5 · F4 Driver · usage very highAI engineers build, integrate and run AI models and agents inside products and systems.Data scientistS2–S5 · F4 Driver · usage very highData scientists use statistics and machine learning to answer questions and build models.Data analystS1–S4 · F3 Integrator · usage very highData analysts turn data into answers for the business.Data engineerS1–S4 · F3 Integrator · usage very highData engineers build the pipelines and platforms that supply clean data.MLOps and platform engineerS2–S4 · F3 Integrator · usage very highMLOps and platform engineers run the infrastructure that trains, deploys and monitors AI.AI architectS3–S5 · F4 Driver · usage very highAI architects design how AI fits into an organisation's systems, data and security.AI quality and evaluation specialistS1–S4 · F4 Driver · usage very highAI quality and evaluation specialists test whether AI systems work, stay safe and stay fair.AI security specialistS2–S5 · F3 Integrator · usage very highAI security specialists protect AI systems, data and users from attack and misuse.AI product designerS1–S4 · F3 Integrator · usage highAI product designers design how people interact with AI features.AI data trainerS1–S2 · F3 Integrator · usage mediumAI data trainers prepare, label and review data and model outputs.